SCL Health Launches New Phase of “Power to the Patient” Campaign
SCL Health, a faith-based, regional provider of nonprofit healthcare services, has launched a new phase of its “Power to the Patient marketing campaign that brings to life the organization’s commitment to putting more power into the hands of the patient. Developed based on consumer research and with an eye on departing from traditional healthcare marketing testimonials, SCL Health’s new “Power to the Patient” advertising highlights how its relationships with patients focus on delivering convenient, personalized healthcare.
The campaign was informed by months of research demonstrating a desire on the part of both SCL Health patients and associates for more personalized healthcare to match patients’ unique needs. Specifically, the campaign addresses three themes that emerged from the research: care for the whole person, empowerment and empathy.
Focusing on these patient-centric themes is one way “Power to the Patient” breaks from conventional healthcare marketing. For example, in the spot actors portraying patients say:
- If you take the time to really listen.
- If you teach me what I need to know.
- If you are everywhere I need you to be.
- If you can see me on my time.
- I can follow my heart wherever it takes me.
The campaign also moves away from sharing patient stories, which is increasingly common in traditional healthcare marketing campaigns.
“Power to the Patient” is also different in the deliberate choice to use the word “patient.” This decision helps transform the connotation of a “patient” from frail or vulnerable to powerful and empowered by showing the patient as confident and in control, and able to access care outside of a traditional healthcare facility.
The campaign is running in Colorado Front Range and Western Slope TV, radio and digital, including search, social, Hulu and Pandora as well as in the health system’s Montana region.
Consumers can learn more about the campaign and SCL Health tools and services to help them take more control of their care at PowerToThePatient.com.
SCL Health is a faith-based, nonprofit healthcare organization dedicated to improving the health of the people and communities we serve. Founded by the Sisters of Charity of Leavenworth in 1864, our health network provides comprehensive, coordinated care through eight hospitals, more than 180 physician clinics, home health, hospice, mental health, and safety-net services in Colorado and the Montana Wyoming region.